Symrise has always created exciting taste and fragrance experiences – this is at the heart of our daily operations. With commitment and dedication, we develop the best possible concepts for our customers’ products. We do this so that consumers around the world can take pleasure in the common things of everyday life and also benefit from healthy or nurturing properties.
People from various backgrounds are connected to each other in a complex network and share common values. This is the basis for Symrise’s success: We are creative, constantly striving to provide the highest level of quality and sustainability. In this way we seek to fulfill our motto of “always inspiring more...” day after day.
Symrise develops, produces and sells fragrances and flavorings, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products. Our company’s nearly 30,000 products are mainly produced on the basis of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. Our flavors, substances, perfume oils and sensory solutions are often central functional components for our customers’ end products. These customers include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements, pet food and baby food. Although most consumers would not recognize Symrise, our products can be found in most households.
Our company’s origins go back to the year 1874. Symrise has since grown to achieve a market share of currently 12 % – making it the third largest supplier of flavors and fragrances on the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to our company’s above-average growth rate. Today, Symrise has sites in more than 40 countries, serving over 6,000 customers in roughly 160 countries.
Symrise’s success stems from the efforts of its approximately 8,300 employees. They can be found on every continent, working in various areas like research and development, production and technology or marketing and sales, and yet they are closely tied to the Symrise network – allowing them to share ideas and insights while taking advantage of synergies. We are always seeking to simplify and thereby accelerate the processes in our company, while making them more customer-oriented and pragmatic. Fast and flexible decision-making is particularly important to us. At the same time, we depend on our employees’ commitment and willingness to take on new responsibilities.
Symrise’s growth is primarily organic. We complement this growth by acquiring attractive companies that bring additional competencies into the Group and provide us with access to new market segments and customer groups. We also enter into strategic partnerships to develop new products. In 2014, the acquisition of the French Diana Group represented a strategic milestone for Symrise in its efforts to expand its market position in the Flavor & Nutrition segment, intensify backward integration for raw materials and enter the highly attractive market segment for pet foods. Symrise also deepened its cooperation with the Swedish company Probi AB, a manufacturer of probiotic cultures for beverages, milk products and nutritional supplements. In 2015, Symrise bolstered its activities in the Scent & Care segment with the acquisition of the US-based company Pinova Holdings Inc., a leading provider of ingredients made from natural and renewable raw materials that are mainly used in the manufacture of perfumes and fragrances as well as in oral care products. With the acquisition of the California-based company Flavor Infusion, Symrise diversified its portfolio of natural beverage flavors.
The operating activities of the Symrise Group break down into two segments: Flavor & Nutrition and Scent & Care. The Flavor & Nutrition segment consists of two divisions: Flavors and Diana. The Scent & Care segment has three divisions: Fragrances, Cosmetic Ingredients and Aroma Molecules. The divisions are organized according to business units and regions.
The Group’s Corporate Center is located in Holzminden, Germany. Key corporate functions such as governance and control, communications and administration are located there. The company has regional headquarters in France (Rennes), the United States (Teterboro, New Jersey), Brazil (São Paulo) and Singapore.